Stay Hydrated Dubai Water Hat


Dubai Water


White velcro-adjustable hat
Black printed graphic


Dubai Water is an internal brand of purified water.

Under Dubai Water the idea of promotional
products is fully approached. Therefore the thin
and somewhat imaginary line that divides promotional garments
and fashion is highlighted, stretched and modified.

Where as once promotional products stood on a lower
standard than commercialized products now we can observe
how these products have shifted and gravitated towards the
center. We find ourselves involved in an ‘Ideas Economy’ where
the focus has turned mainly into the concepts themselves.
Teasers, samples, and promotional products give shape
to an identity in a much more immediate and effective
manner than finalized overly commercialized products.
The pieces are based off a direct relationship with the
subject of water, from its aesthetics to its benefits or its handling.

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